Mumbai, 09 May 2012: PROMISE Technology Inc., a recognized global leader in providing high-performance storage solutions for the rich media market and the leader in designing cutting-edge Thunderbolt enabled devices, has announced its appointment of neoteric infomatique ltd, one of India’s leading IT distribution companies, as the National Distributor for its entire product portfolio in India. With neoteric coming on board, PROMISE seeks to build and expand its presence across India.

A prominent supplier of sophisticated RAID storage solutions catering to customers from enterprises to SMBs, as well as SOHO and digital home applications, PROMISE’s award-winning products help solve business challenges for a new generation of data-intensive business imperatives through a combination of advanced engineering, technical development and industry-leading OEM relationships. neoteric, on the other hand, with its diverse portfolio for products like PC computing, software, enterprise solutions, components & peripherals, including IT accessories and consumer gadgets, encompasses all the requirements needed for providing total solutions and not just indulging in box selling; thereby not only adding value to the vendor partners, but to the end customers as well. This tie-up between neoteric and PROMISE will open up a whole new horizon of opportunities for both parties.

Announcing the partnership, Ms. Alice Chang, CMO, PROMISE said, “At PROMISE, we strive to provide our customers with a unique experience through our state-of-the-art storage solutions and Thunderbolt enabled devices. India is an increasingly growing market and through our tie-up with neoteric, we are banking on neoteric’s enviable reach to ensure better market share in India. Going by the number of success stories that neoteric has had, we are confident that the same success will follow for us, too.”

Commenting on the tie-up, Taral Chauhan, Business Manager, neoteric infomatique ltd., said, “We are thrilled to join hands with PROMISE for a national distribution arrangement and look forward to a mutually beneficial, profitable and productive partnership. With neoteric’s expertise in distribution and connecting core channel partners coupled with PROMISE’s full repertoire of high-performance storage solutions and Thunderbolt enabled devices, we look forward to jointly making a difference in the media market in this part of the world.”

About neoteric infomatique ltd.: -
Established in 1991, neoteric infomatique ltd. is one of India’s leading national distributors in the IT space. Since inception, neoteric has been a market leader in bringing the latest products and technology solutions to the Indian market and finding new ways to add value to customers. neoteric acts as a vital link in the technology value chain connecting solution providers in India with vendors worldwide. 
neoteric has generated business opportunities for 10,000 channel partners across 500 cities in India. Over the years, neoteric has formed strong associations with top vendors like Acer, AJA, Alcatel Lucent, Apple, Avocent, Belkin, BenQ, Brother, Cisco, Dell, Edimax, Everfocus, Gigabyte, Hitachi, Huawei, Imation, Incase, Iomega, Kingston, LaCie, Lenovo, LG, Liteon, Logitech, Matrox, Moser Baer, MSI, NEC, Numeric, Phillip, Plustek, POLYGEN, Samsung, Skech, Trend Micro, UMAX, Wacom, Western Digital, Wipro, X-mini and Zotac among others. 

For more information, please visit www.neoteric.co.in

About PROMISE Technology, Inc.
PROMISE Technology, a leader in providing high-performance storage solutions to the data center, cloud, surveillance and rich media markets and the leader in designing cutting-edge Thunderbolt devices, develops and manufactures sophisticated RAID storage solutions recognized worldwide, ranging from a complete line of RAID controller cards to FC/iSCSI/SAS/SATA RAID subsystems. Catering to enterprise, mid-range, entry-level and consumer data protection needs, PROMISE products are distinguished by their Unified Common RAID Core and management software and unparalleled support. Headquartered in Milpitas, Calif., PROMISE has operations throughout Asia and Europe.
For more information, please visit www.promise.com

For media queries, please contact:
Prarthana Choudhury
E-mail: Prarthana.choudhury@neoteric.co.in
Ph.: 9920959533